Miraka appoints new Farming Excellence GM
Wednesday, 25 September 2024
MEDIA STATEMENT
Taupō low-carbon dairy processor, Miraka, has appointed Joan Barendsen, as the company’s new General Manager of On-Farm Excellence.
Miraka CEO, Karl Gradon, said “We’re thrilled to welcome someone of Joan’s calibre and leadership to our organisation.”
“Joan’s strong dairy and rural industry background will be instrumental in driving our milk supply portfolio and supporting our dairy farmers to be the best in kaitiakitanga, on-farm sustainability and best practice.”
“With over 20 years of experience in the rural sector, Joan has a proven track record in dairy and dry stock farming, operations management, and rural consulting. Her previous senior roles at Tūaropaki Trust and Pāmu Farms of New Zealand underscore her capability in driving business growth and managing key relationships,” said Mr Gradon.
Joan Barendsen is replacing incumbent GM On-Farm Excellence, Chad Hoggard, who will be leaving the business.
Ms Barendsen said “I’m honoured to step into this role at Miraka and build on the strong foundations established by Chad Hoggard. I look forward to working closely with our farmers to enhance sustainable practices and ensure we continue to lead in kaitiakitanga and on-farm excellence."
Karl Gradon: “We’re sorry to see Chad leaving our team – he has been an influential and highly respected leader who has nurtured our farmer relationships and enhanced our on-farm excellence programme, Te Ara Miraka. We wish him the very best for the future.”
ENDS.
MEDIA ENQUIRIES:
MIRAKA
Te Mahau Kingi – Communications Manager
Email: comms@miraka.co.nz
Mobile: +64 21 236 9115
The parallels between irrigation automation and water-based facility management are interesting. Both industries rely on real-time monitoring, automated scheduling, and resource optimization to reduce manual workload. I consulted on a coastal project where the marina operator was tracking water depth, fuel dock queues, and berth availability using spreadsheets and radio calls. The Kawasaki motorcycle pants switch to automated systems cut their daily admin by hours. Water-based operations have similar challenges regardless of industry—you need accurate data, automated workflows, and centralized visibility. We've seen similar efficiency gains when marinas move from fragmented tools to that handles everything in one place. The time savings from automation apply whether you're managing irrigation zones or boat movements across multiple berths.
Appointing someone to lead farming excellence is a step, but I wonder how much leverage one GM has over independent suppliers when emissions targets meet seasonal realities. Will Joan’s role come with enough support for farmers to make the transition practical?
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Having worked with dairy suppliers who struggle to balance environmental targets with practical farm management, I appreciate how crucial this appointment is. Joan will need to bridge that gap carefully. It will be interesting to see how her approach shapes Miraka's farmer relationships and emissions work.
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