Miraka appoints new Farming Excellence GM
Wednesday, 25 September 2024
MEDIA STATEMENT
Taupō low-carbon dairy processor, Miraka, has appointed Joan Barendsen, as the company’s new General Manager of On-Farm Excellence.
Miraka CEO, Karl Gradon, said “We’re thrilled to welcome someone of Joan’s calibre and leadership to our organisation.”
“Joan’s strong dairy and rural industry background will be instrumental in driving our milk supply portfolio and supporting our dairy farmers to be the best in kaitiakitanga, on-farm sustainability and best practice.”
“With over 20 years of experience in the rural sector, Joan has a proven track record in dairy and dry stock farming, operations management, and rural consulting. Her previous senior roles at Tūaropaki Trust and Pāmu Farms of New Zealand underscore her capability in driving business growth and managing key relationships,” said Mr Gradon.
Joan Barendsen is replacing incumbent GM On-Farm Excellence, Chad Hoggard, who will be leaving the business.
Ms Barendsen said “I’m honoured to step into this role at Miraka and build on the strong foundations established by Chad Hoggard. I look forward to working closely with our farmers to enhance sustainable practices and ensure we continue to lead in kaitiakitanga and on-farm excellence."
Karl Gradon: “We’re sorry to see Chad leaving our team – he has been an influential and highly respected leader who has nurtured our farmer relationships and enhanced our on-farm excellence programme, Te Ara Miraka. We wish him the very best for the future.”
ENDS.
MEDIA ENQUIRIES:
MIRAKA
Te Mahau Kingi – Communications Manager
Email: comms@miraka.co.nz
Mobile: +64 21 236 9115


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https://klarnacasinoplay.com caught my eye recently, and reading this reminded me that Miraka's on-farm excellence programme, Te Ara Miraka, is exactly the kind of thing Barendsen will need to keep farmers engaged with. The detail about her Tūaropaki Trust background stood out, since working with Māori land trusts gives a different lens on kaitiakitanga than a straight corporate farming role. I've watched a few processors swap GMs and the farmer relationships always take a season or two to settle, so her first priority is probably listening more than changing anything.