Miraka is New Zealand’s first Māori-owned and managed vertically integrated dairy factory. Established in 2011, Miraka is the result of Māori whānau looking to add value beyond the farm gate by investing in the manufacture and marketing of their products directly to a global market.
Miraka is the first independent New Zealand milk company to achieve profitability within its first year of operation.
The values that guide the Miraka are Kaitiakitanga, Tikanga, Excellence, Innovation and Integrity. The vision of ‘Nurturing our World’ as Kaitiaki captures succinctly the role of stewardship: representing a traditional Māori worldview of deep connection between people and the natural world; the responsibility to look after natural resources to ensure their survival for future generations; and extending that care to the kai Miraka produces, ensuring it is safe and of the highest quality for its consumers.
The unique aspects of environmental care operating at the Miraka site in Mokai include the use of renewable energy from nearby geothermal fields; the processing of by-products on a nearby worm farm; and the irrigation of local farms with water extracted from the milk.
In 2016, the company introduced a sophisticated farm excellence programme, Te Ara Miraka, focusing on production efficiency on farms and building sustainable businesses.
Posted: Mon 24 Jun 2019